Google’s Matt Cutts On Building Better Sites With WordPress

90% of WordPress blogs he sees are spam. But for those who aren’t spammers and want to do better in Google….
“WordPress automatically solves a ton of SEO issues…WordPress takes care of 80-90% of SEO.”
Still, he recommends a few extra plugins:

Akismet — reduce spam comments
Cookies for Comments — reduce spam comments
FeedBurner FeedSmith
WP Super Cache — improve [...]

Understanding, Leveraging Google Image Search

Above is Peter Linsley speaking about Google Image Search at SMX West in February, 2009.
Meanwhile, Stefan Juhl suggests some JavaScript to break your site out of the image search result pages:
Many Google image search users are quickly clicking on to the direct image URL and thereby not seeing the page with the image. Also, it [...]

Tips To Publishers From Google News

It turns out that there are a lot of differences between Google’s regular web crawler and the Google News crawler. And though very few of us will find our content included in Google News, it still seems like a good idea to make our content conform to their technical requirements. Here are a few of [...]

Not Sure That rev=“canonical” Is Really The Solution

Anything that can help stop this kind of madness is worth a good long look (yes, I don’t like the DiggBar any more than John Gruber, despite Digg’s assurances it’s safe), so I’ve had rev=“canonical” on my mind (yes, that’s rev, not rel). Chris Shiflett thinks it will save the internet, but Matt Cutts suggests [...]

Website Performance vs. Crawl Rate

Simple fact of The Google Economy: people can’t find stuff if it’s not indexed in major search engines. A slow site might not seem as bad as blocking the crawlers that search engines use to index your content, but it does seriously affect the depth and frequency of crawling they do.
The above is Google’s report [...]

Must Read: Ambient Findability

Peter Morville’s Ambient Findability sold out at Amazon today on the first day of release. There’s a reason: it’s good.
Morville’s work is the most appropriate follow-on to the usability concepts so well promoted by Steven Krug in his Don’t Make Me Think and Jakob Nielsen in Designing Web Usability. Findability, Morville argues, is a necessary [...]

Ambient Findability And The Google Economy

I’m only just getting into Peter Morville’s Ambient Findability, but I’m eating it up. In trying to prep the reader to understand his thesis — summed up on the front cover as “what we find changes who we become” — Morville relates his difficulty in finding authoritative, non-marketing information about his daughter’s newly diagnosed peanut [...]

Marketing And Search Engine Optimization

I don’t want to admit to being interested in marketing, but I am. Here’s a few links…
Blogs:

Church of the Customer 
Seth Godin 
Aaron Wall’s SEO Book.com 
Threadwatch.org 

Randomness:

Writing, Briefly 
Google’s search result quality evaluation guidelines 
definition of the Google Economy at Wikipedia 
The Fall of Advertising and the Rise of PR 

tags: building buzz, internet marketing, marketing, search engine optimization, seo, web marketing, [...]