photo: running rich
Ken forwarded me this podcast of Robert Cialdini speaking on his Six Weapons of Influence, which he lists as
Reciprocation
Commitment and consistency
Social proof
Authority
Liking
Scarcity
Cialdini’s book is in its fourth edition, and has apparently been adopted as a text for more than a few classes and the concepts have worked their way into everybody’s marketing seminars. Motivation speaker [...]
Posted November 10, 2005 by Casey
Categories: Libraries & Networked Information. Tags: apparently, authority, commitment and consistency, directed difference, friendly thief, give and take, hobgoblins of the mind, liking, marketing, motivation speaker, patricia fripp, podcast, reciprocation, robert cialdini, rule of the few, scarcity, six weapons of influence, social proof, thief, truths are us, uncomfortable, yakyak. 21 Comments.
