A Pentagon commissioned $400,000 RAND study, Enlisting Madison Avenue: The Marketing Approach to Earning Popular Support in Theaters of Operation, concludes “the ‘force’ brand, which the United States peddled for the first few years of the occupation, was doomed from the start and lost ground to enemies’ competing brands.”

Army, iraq, show of force, brand, identity, RAND, report, military operations

Posted September 17, 2007 by Casey Bisson
Categories: Dispatches, Politics & Controversy. Tags: Army, brand, identity, iraq, military operations, RAND, report, show of force.

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