I don’t know if it’s just the Mother’s day effect, but the top 10 online retailers for May 2009 were dominated by flower shops. The top shop is converting almost 40% of their visitors to buyers, though the average is just over 5%. Tim, meanwhile, claims he’s lowered his bounce rate to just 10%.

Posted September 2, 2009 by Casey
Categories: Dispatches. Tags: bounce rates, conversion rates, marketing, metrics, web. Be the first one.

Watch this video a few times. It’s funny. It’s catchy. It’s kitsch.
Now watch it a few times more. The ad, for a Lada VAZ 2109, appeared sometime in the 90s. It reflects the influence of MTV and other cultural imports from the West, but the details betray it’s command economy provenance. The snow appears trodden [...]

Posted December 19, 2006 by Casey Bisson
Categories: Libraries & Networked Information, Planes, Trains, & Automobiles, Questionable...funny. Pointless.. Tags: academic libraries, compete, competition, lada, lib20, libraries, library 2.0, metrics, nces, piddling, reference transactions, statistics, web 2.0. 4 Comments.

A chat with Ryan Eby, also an Edward Tufte fan, elicited this line about another reason we continue to struggle with the design of our catalogs:
data isn’t usable by itself
if it was then the OPAC would just be marc displays
And yesterday I was speaking with Corey Seeman about how to measure and use “popularity” information [...]

Posted January 21, 2006 by Casey Bisson
Categories: Libraries & Networked Information. Tags: corey seeman, data visualization, libraries, library, library 2.0, library catalog, metrics, opac, opac 2.0, popularity, ryan eby, search rank, search ranking. 3 Comments.