Mehran Karimi Nasseri, Sanjay Shah and Alex Ervasti all made their names living in airports. Now, comedian Mark Malkoff is hoping his one week stay at the Paramus, NJ Ikea store will do the same.

Hey, doesn’t the IKEA near Boston open today? Sure does. The company has 226 stores worldwide.

According to a story in the Pheonix:

Oddly enough, IKEA flopped when it opened its first US store in 1986. But by making concessions to American expectations (softer couches, American bed sizes, good thread counts) it gradually won over low-budget consumers attracted to its upmarket design, with its subtle implications of class mobility. That they were willing to bruise their toes lifting those deceptively heavy boxes speaks to the brand’s participatory appeal [...]. It’s all part and parcel of IKEA’s goal “to create a better everyday life for the many people.”

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