I just got a heads up on an Advertising Age story that Wal-Mart is trying to be MySpace (and, yeah, I aped their headline, too).
Here’s the lead:
It’s a quasi-social-networking site for teens designed to allow them to “express their individuality,” yet it screens all content, tells parents their kids have joined and forbids users to e-mail one another. Oh, and it calls users “hubsters” — a twist on hipsters that proves just how painfully uncool it is to try to be cool.
Sure, nobody went broke underestimating American taste, but underestimating our children’s ability to spot a fake?
update: here’s some sharp criticism. I like it.
AdAge, fake, Hubsters, knock-off, MySpace, MySpace.com, The Hub, Wal-Mart
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Posted July 30, 2006 by Casey
Categories: Questionable...funny. Pointless., Technology. Tags: AdAge, fake, Hubsters, knock-off, myspace, MySpace.com, The Hub, wal mart.
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