I don’t want to admit to being interested in marketing, but I am. Here’s a few links…
Blogs:
Church of the Customer
Seth Godin
Aaron Wall’s SEO Book.com
Threadwatch.org
Randomness:
Writing, Briefly
Google’s search result quality evaluation guidelines
definition of the Google Economy at Wikipedia
The Fall of Advertising and the Rise of PR
tags: building buzz, internet marketing, marketing, search engine optimization, seo, web marketing, [...]
Call it a law, or dictum, or just a big stick, but it goes like this:
The value and influence of an idea or piece of information is limited by the extent that the information provider has embraced the Google Economy; unavailable or unfindable information buried on the second or tenth page of search results might [...]
I’m rather passionate about the Google Economy, so it shouldn’t be too much of a surprise to learn that I just wrote about it in my first ever Wikipedia entry.
Here it is:
http://en.wikipedia.org/wiki/Google_economy
?Google Economy? identifies the concept that the value of a resource can be determined by the way that resource is linked to other resources. [...]
I talk a lot about the Google Economy here, and how that and other ideas are driving changing modes of communication. Today I learned of arXiv. Henry Farrell describes it at CrookedTimber:
[I]t?s effectively replaced journal publication as the primary means for physicists to communicate with each other. Journal publication is still important ? but as [...]
The Speakeasy Speed Test is an okay way to waste some time, but the most amusing thing is how easy they make it to promote them. The Speakeasy badge here looks like any web ad, but they’re not paying for it. All they did was post a link saying Add Speakeasy Speed Test to Your [...]
Danah Boyd posted about the biases of links over at Many2Many the other day. She looked for patterns in a random set of 500 blogs tracked by Technorati as well as the 100 top blogs tracked by Technorati. She found patterns in who keeps blogrolls and who is in them, as well as patterns about [...]
While I’m anxiously working to better fit libraries into the Google Economy, a few paragraphs of Barry Glassner’s The Culture of Fear, got me thinking about its role in politics.
Glassner was telling of how a 1996 article in USA Today quoted the National Assocation of Scholars saying that Georgetown University had dumbed down its curriculum [...]
I’ve been talking about it a lot lately, most recently in a comment at LibDev.
In the old world, information companies could create value by limiting access to their content. Most of us have so internalized this scarcity = value theory that we do little more than grumble about the New York Times’ authwall or similar [...]
Roger over at Electric Forest is making some arguments about the value of open access to information. Hopefully he’ll forgive me for my edit of his comment (though readers check the original to make sure I preserved the original meaning):
…keep the [information] under heavy protection and you will find that people ignore this sheltered content [...]
