Do Facebook Ads Work?
All Facebook is happy to share the ten laws of Facebook advertising, but will those rules lead to better results than the .02% CTR Bob Gilbreath got a year ago?
photo: life of a sink
All Facebook is happy to share the ten laws of Facebook advertising, but will those rules lead to better results than the .02% CTR Bob Gilbreath got a year ago?
Facebook’s guide to sharing details some meta tags to make that sharing work better:
In order to make sure that the preview is always correctly populated, you should add the tags shown below to your html. An example news story could have the following:
<meta name="title" content="Smith hails ‘unique’ Wable legacy" />
<meta name="description" content="John Smith claims beautiful [...]
If you remember Ask.com, you probably remember Jeeves. Now he’s back on the UK site. It turns out that people liked the old chap, and in this age of social media, it’s probably prudent to have a corporate avatar (it looks a lot better on Facebook, anyway). There’s more about the resurrection at Search Engine [...]
A post to Web4lib alerted me to this U Mich survey about libraries in social networks (blog post) that finds 77% of students don’t care for or want libraries in Facebook or MySpace.
the biggest reason being that they feel the current methods (in-person, email, IM) are more than sufficient. 14% said no because they [...]
NPR : Back to School: Reading, Writing and Internet Safety
As students return to school in Virginia, there’s something new in their curriculum. Virginia is the first state to require public schools to teach Internet safety.
The Associated Press reports a composite nude posted to facebook has earned a UNH student a restraining order:
A University of New Hampshire student got a temporary restraining order against another student who combined an image of her face with an explicit photo of another woman’s body, then posted the composite on his Facebook page.
A judge [...]
Without contradicting the moral weight of social software post from last week, let’s take a moment to look at three stories from Arstechnica about MySpace and others: online video leads to teen arrests, shooting rampage avoided due to MySpace posting, and Google + Facebook + alcohol = trouble.
These are the stories we’ve come to expect: [...]
Danah Boyd posted recently at Many-to-Many about the future of social software. I’ve been more than a little bit gung ho on web 2.0 for a while, but I do like her caution:
If MySpace falters in the next 1-2 years, it will be because of this moral panic. Before all of you competitors get motivated [...]
Lichen pointed me to this Librarian’s Guide to Etiquette post about new technologies:
Keep up to date with new technologies that you can co-opt for library use. So what if no one will ever listen to the pod casts of your bibliographic instruction lectures, subscribe to the RSS feeds from your library’s blog, send your reference [...]