I noted Aaron Schmidt’s points on IM in libraries previously, but what I didn’t say then was how certain I was that popular instant messaging clients like AOL Instant Messenger or Yahoo!’s or Google’s are far superior to the so-called virtual reference products. Why? They’re free, our patrons are comfortable with them, and they work (three things that can’t be said about VR products). Ah, heck, just take a look at what Michael Stephens was saying about them last week (as quoted by Teresa Koltzenburg at ALA TechSource):

“Back in 2002, my library jumped into the virtual reference game, and we wrote a gigantic check to an unnamed VR company. We spent the summer doing intensive training. I was training at that time at my library, and I designed a four-session, four-hour-apiece training course to get people comfortable with this huge, scary thing that was virtual reference.”

According to Michael, after the large initial investment made by his library in the VR product, plus probably another $5,000 on the training, and the staff time spent promoting it, his library’s virtual reference service, via the vendor-supplied software, “fell flat on its face.” He explains, “After you pulled your users into this Java-enabled, chat queue, they got the message, something like, ‘Hold on. The library will be right with you.’ Then the whole thing would crash. What kind of message were we sending with that one?”

IM, for SJCPL, was meant to be a temporary VR fix, but as of today, says Michael, “It’s permanent. We cancelled that contract on the unnamed VR product, said ‘good-bye,’ and today we use IM. I can’t tell you enough how great it is.”

Perhaps I like this story because it gives me another chance to bang the drum on my not invented here story, but the point is that none of this need be expensive or complex. And while I’m tempted to suggest you ask the kids in the young adult section about it, the truth is that AIM is larger than that, it’s just another facet of our ballooning internet use.

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There’s a bit of discussion of AIM’s role in personal communications over at Remaining Relevant. I mention it here because I’ve been thinking about this lately.

We’re seeing some great shifts in our modes of communication. Take a look at how “webinar” technologies have changed sales forces. The promise is lower costs and faster response time, but it also challenges our expectations and the skills of the salesperson. Now imagine the generation of kids who are growing up with AIM entering the workforce. Imagine how much more effectively and naturally they’ll be able to communicate remotely (and also imagine how they’ll probably not tolerate today’s mostly one-way “webinars”).

IM will significantly rearrange the communications landscape, even if it may not completely replace any previous mode. My worry is my doubt about my ability to communicate effectively and naturally in the communication mode that is so common to a generation just younger than mine.

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A friend revealed his reticence to blogging recently by explaining that he didn’t want to create a trail of work and opinions that could limit his future career choices. Fair point, perhaps.

We’ve all heard stories of bloggers who’ve lost jobs as a result of the content of their posts. And if you believe the Forbes story, the blogosphere is filled with teaming hordes intent on ruining established companies and destroying the economy (okay, I exaggerate).

But the Forbes story was found empty after Kurt Opsahl pointed out the criticisms leveled against blogs applied pretty equally to printing presses (or, just about any other media, probably). And most anybody watching political reporting on the cable channels will find examples of bloggers whose careers were made by that trail of work and opinion.

So I countered my doubtful friends fear with this: your successor will be a blogger, and when you re-enter the market, you’ll be competing against bloggers who will be able to point to a history of work and writing as evidence of their fitness for the job. As employers continue to lose faith in the claims made on resumes or by references, those blog posts will grow in value.

He started blogging the next day.

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