Andy Peatling, who developed a WordPress MU-based social network and then released the code as BuddyPress has just joined Automattic, where they seem to have big plans for it. I’d been predicting something like this since Automattic acquired Gravatar:

It’s clear that the future is social. Connections are key. WordPress MU is a platform which has shown itself to be able to operate at Internet-scale and with BuddyPress we can make it friendlier. Someday, perhaps, the world will have a truly Free and Open Source alternative to the walled gardens and open-only-in-API platforms that currently dominate our social landscape.

Matt pointed out that Automattic has purchased Gravatar, the globally recognizable avatar service. Om speaks of the economics and Matt’s cagy, but it’s hard not to see the possibility of creating a larger identity solution around this. WordPress’ market penetration is huge, a service that connects those nearly two million blogs could offer real value, especially in connection with Automattic’s Akismet.

Aside: now that Gravitar’s reliability is up, I’ll probably get Sexy Comments running here soon.

gravitar, automattic, acquisition, identity management, blog aggregation, identity