NYT Struggles To Find Young Audience, Online Audience, Audience

Times Select

The New York Times last week announced that it’s giving away TimesSelect to students and faculty that hold a .edu email address. TimesSelect, of course, is the paid access site that debuted in January 2006 to a confused and critical web. Editor and Publisher repeated the Times’ claim that they’re doing this for the good of democracy:

“It’s part of our journalistic mission to get people talking on campuses,” says Vivian Schiller, senior vice president and general manager at NYTimes.com. “We wanted to open that up so that college students and professors can have a dialogue.”

But with fewer than 700,000 Select subscribers and declining (zero?) readership among people under 40, NYT clearly had to do something. As Zach predicted, the Times’ Alexa rank has fallen precipitously since the Select launch. Welcome to the Google Economy Mr. Sulzberger.

nyt, new york times, google economy, timesselect

1 Comment(s)

  1. Pingback by » NYT: The Link Is The Currency Of The Web on September 18, 2007 7:15 pm

    [...] New York Times has struggled with TimesSelect, now they’re killing it. But the news here isn’t that a media giant is giving up on a [...]

Comments RSS TrackBack Identifier URI

Leave a comment

 

User contributed tags for this post:

audience (15) - NYT struggles (5) - nyt audience (3) - @nyt.edu (2) - audience nyt (2) - New York Times audience young (1) - ny times select paid online audience (1) - w vıtyoları (1) - to find an audience (1) - new york times audience (1) - audience of New York Times (1) - online audience (1) - september 2007 new york times unique audience (1) - younger online audiences (1) - pono8.onlein (1) - finding an online audience (1) - what is the audience of the nyt (1) - new york times edu (1) - times select (1) - cache kosteS4LGakJ maisonbisson com blog post 10870 ww  (1) - online audience 2007 (1) - nytimes edu (1) - web design for younger audience (1) - find young (1) - ny times online audience (1) - nytimes online audiences (1) - finding an audience on the web (1) - New York Post online audience (1) - nyt online audience (1) - audience of NYT (1) -