I was amused this week to see two examples of workflow getting sexy. That’s not how the developers describe their efforts, but the departure from old groupware notions is clear.
In daring defiance of Zawinski’s proclamation, Jeffrey McManus, with Approver.com, and Karen Greenwood Henke, with Nimble Net (as reported yesterday), are tackling workflow and approval processes.
Combine the increasing numbers of people who are self employed or working in very small businesses that can’t afford those old enterprise groupware “solutions” (but who nonetheless have to get a job done) with the combination of luck, pluck and smarts these two seem to have applied to the challenge, and there’s a chance these new products — groupware 2.0 — might have legs.
Still not sure how Approver.com will get somebody laid (the true definition of social software)? I’m just waiting for somebody to submit for approval a document titled “proposal for licentious relationship including sex and other carnal acts.” With tools so easy to use, and a willing approver, how could it go wrong?

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[...] I’m linking to Casey’s post about Approver.com not just because it’s the first blog post to name-check the site (woo HOO), but because he nails what Approver is about by referring to it as “social workflow”. I plan to steal that phrase and use it in the Approver.com elevator pitch; maybe I will use it to replace the phrase “sucks less” in version 0.5 of the pitch. [...]
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