Six Weapons of Influence

Ken forwarded me this podcast of Robert Cialdini speaking on his Six Weapons of Influence, which he lists as

  • Reciprocation
  • Commitment and consistency
  • Social proof
  • Authority
  • Liking
  • Scarcity

Cialdini’s book is in its fourth edition, and has apparently been adopted as a text for more than a few classes and the concepts have worked their way into everybody’s marketing seminars. Motivation speaker and marketing yakyak Patricia Fripp summarizes those six weapons like this:

  • The Old Give and Take–and Take
  • Hobgoblins of the Mind
  • Truths Are Us
  • The Friendly Thief
  • Directed Deference
  • The Rule of the Few

Academics often feel uncomfortable mixing marketing in their fields, but isn’t it worth a look?

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 This entry was written by Casey and posted on November 10, 2005 at 3:52 pm and filed under Libraries & Networked Information with the following tags: , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink. Follow any comments here with the RSS feed for this post. Post a comment or leave a trackback: Trackback URL.

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