Internet, Interactivity, & Youth
Jenny Levine alerted me to the Pew Internet & American Life Project report on teens as both content creators and consumers.
It turns out that teens, and teen girls especially, are highly active online IMing, sharing photos, blogging, reading and commenting on other’s blogs, and gaming. An especially strong trend in this group is the use of web technologies for collaboration. Interactivity, increasingly, is being defined by the teen’s ability to ask questions, comment, or contribute. Take a look at this quote, (found via this BBC report):
These teens would say that the companies that want to provide them entertainment and knowledge should think of their relationship with teens as one where they are in a conversational partnership, rather than in a strict producer-consumer, arms-length relationship.
Jenny calls this the “4Cs,” for conversation, community, commons, and collaboration. Clearly, services that allow those 4Cs are preferred over those that don’t. Competitively, where do you stand? How well have you embraced the 4Cs in your online services.
tags: 4cs, collaboration, commons, community, conversation, interactivity, internet, jenny levine, pew internet, pew internet & american life project, pew internet project, social internet, social software, social web, teenagers, teens, youth
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[...] The basis of this, is of course the critical mass of users who are making online services a part their everyday lives. And it’s not just the millennial generation, as it turns out that it’s the 35 to 44-year olds who are most likely to buy movie tickets online, just as one example. But a recent Pew Internet Project study on millennials does reveal an interesting trend, one that the above manifesto seeks to address: These teens would say that the companies that want to provide them entertainment and knowledge should think of their relationship with teens as one where they are in a conversational partnership, rather than in a strict producer-consumer, arms-length relationship. [...]
[...] Anybody who questioned the Pew Internet and American Life report about how teens use the internet and how they expect conversations and interactivity from the online services they use might do well to take a look at this comment on my Chernobyl Tour story: Student Looking for Info that your not give us February 3rd, 2006 10:11 [...]
[...] We’ve been talking about social calendaring, but Peter’s comments obviously address a much larger concept, one that suggests the web really is turning things upside down. Now we’ve heard it from a dot-commer. We’ve heard it from the Pew Internet Project study on teens. And we’ve heard it from Jenny Levine when she talks about the “4Cs” of “conversation, community, commons, and collaboration.” [...]
[...] previously thought the internet was a passing fad, that YouTube and Wikipedia would fade away. A 2005 Pew Internet Project study revealed demands by teens for participation and sharing in all media. Their suggestion: “Think of [...]