Call it a law, or dictum, or just a big stick, but it goes like this:
The value and influence of an idea or piece of information is limited by the extent that the information provider has embraced the Google Economy; unavailable or unfindable information buried on the second or tenth page of search results might as well be hidden in a cave.
tags: availability, big stick, dictum, findability, google, google economy, idea, ideas, influence, search, search results, value

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Yeah. I’m probably the minority, but when I search for stuff, I usually stop my browsing at around the 20th page in a set of Google Search results.
Does that make me a spelunker?
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