Sun had to make changes. They’re (or were) getting their butts handed to them in the mid-range and entry level server markets, so those changes had to come fast.
There was a time when the top of their low-end server lineup was the V480 with four UltraSparc III CPUs in a 4U rack enclosure. Trouble is, it lists way over $30,000. They can’t cut the price on it without bleeding money, and worse, they can’t scrap their old models because their inventory of pieces and parts is too much to swallow if they did.
So what they did do is release a new line of low-end servers at half the price, but with some slightly different specs (and, I’d imagine, cheaper manufacturing processes) while preserving their older, more expensive servers in the line as the “better” machines. Example: the V440 is similar to the V480 but has fewer DIMM slots and sports UltraSparc IIIi CPUs. The USIIIi doesn’t have the brains to do more than four-way multi-processing, but the designers used the chip real estate that freed up to put one MB of on-chip L2 cache. The USIII usually comes in machines with 8 MB of external L2 cache, but it runs far slower than the CPU’s clock rate. Eight MBs of cache is a lot, but arguments seem to favor a much faster one MB internal cache when performance is on the line.
Beyond the cache issue, the IIIi sports a faster interconnect bus called JBus which further decreases the value of an off-chip L2 cache. Access to main RAM at almost the same speed as the L2 cache in previous CPUs, and greater over-all throughput combined with the integrated L2 cache, how can Sun argue that the IIIi is slower than the old III?
But that’s exactly what Sun is doing. Their old manufacturing processes left them sitting on huge inventories for all manner of machines, and until they can clear those out, they’ll be sending some difficult marketing messages. The basics of it are like this: if you’re a regular Sun customer and can afford it, then continue to buy the really expensive boxes. If you can’t afford it and might otherwise buy servers from our competitors, then take a look at these newer, cheaper models. And if you’ve never bought Sun before, take a look at the speedy performance and low-cost of this V440.

Posted June 4, 2004 by Casey Bisson
Categories: Technology. .
1 Comment(s)
No comments yet.
Comments RSS
TrackBack Identifier URI
User contributed tags for this post:
litle models (151) - google earth login problem (140) - marketing problem (115) - google earth pro servers (111) - little april com (81) - Marketing problems (71) - google earth login problems (61) - sun logo (57) - litle april (56) - www little april com (43) - google earth pro server (38) - google earth login servers (35) - google earth pro login problem (33) - litle model (27) - little april.com (25) - v440 vs v480 (23) - litle april com (21) - marketing issue (20) - google earth login not working (17) - google earth pro server list (16) - google earth pro server login (16) - Google Earth Pro login (15) - Google Earth Server price (15) - google earth server list (15) - servers google earth pro (13) - litte april (13) - sun V440 video (13) - sun v440 vs v480 (13) - littlemodels (12) - v440 v480 (12) - litle april.com (12) - google earth problem (12) - sun erth (12) - v440 throughput (12) - www.little april.com (12) - LITL MODELS (11) - sun v480 (11) - sun moon erth (11) - litte models (11) - google earth login server (11) - google earth server login (10) - google earth servers (10) - LITTEAPRIL.COM (10) - login google earth pro (10) - earth pro servers (9) - www.litleapril.com (9) - google earth server cost (9) - their (9) - Sun JBUS (9) - litte april.com (8) - google erth pro servers (8) - difference v440 v480 (8) - F (8) - sun moon (7) - sun v440 (7) - v480 vs v440 (7) - sun v440 performance (6) - www.earthsunmoon.co.uk (6) - google earth pro login server (6) - sun jbus performance (6) - google earth probleme (6) - litleapril.com (6) - google earth pro login problems (6) - google heart pro list servers (6) - earth sun and moon (6) - google earth server login problem (6) - litte april com (6) - problem login google earth (6) - Performing Google Earth server login (6) - google earth cache (6) - www little earth com (6) - ERTH SUN ANd moon (6) - google earth server pricing (5) - www earth sun moon (5) - litteapril (5) - Sun V440 V480 (5) - google earth pro problem (5) - v440 versus v480 (5) - sun v480 versus v440 (5) - google earth problems (5) - google earth login help (4) - list of google earth servers (4) - google earth pro server login problem (4) - google earth pro login probleme (4) - 8 problems on the Erth (4) - servers for google earth pro (4) - sun v480 vs. v440 (4) - v480 cpu (4) - v440 problems (4) - Sun v480 vs V440 (4) - google earth pro login server problems (4) - earth pro logon problems help (4) - login problem google (4) - litlle april.com (4) - On chip L2 Cache on V440 too small (4) - google earth problem server (4) - google earth server login problems (4) - google earth plus problem login (4) - earth sun and moon co uk (4) - google earth pro server lists (4) - Problem login in google earth server (4) - little models (4) - server login problems google earth pro (4) - little april (4) - problem with google earth server (4) - sun moon Earth (4) - google earth server problem (4) - google earth pro login servers (4) - google earth pro probleme server (4) -