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Zygo: The Last Energy Drink

Cola wars are one thing, but “altbev” sure has come a long way since soft drink makers identified the market segment in the 90s. Coke’s Fruitopia was among the entries from the majors, but, as usual, it’s the independents that have lead the way. Water remains the leading altbev, but energy and “health” drinks are squeezing the market. Just as Coke and Pepsi were developing their bottled water brands to catch up with Poland Spring (owned by Nestle, by the way), Red Bull appeared and turned things upside down. Sure, Red Bull wasn’t the first energy drink, Jolt proved that over-caffeinated soda (how much caffein?) could sell well and Krank20 did the caffeinated water thing early on. But Red Bull found its place and took off. The small can, the list of hard to pronounce energy enhancing ingredients that sounded somehow natural and healthy, the late 90s economic bubble, and post Starbucks caffeine chasers looking for the next buzz all fell together just right.

Coke tried to follow Red Bull and Pepsi tried their own new products, but their attempts just seemed to legitimize Red Bull’s place. Importantly, however, people just couldn’t come up with a reason to switch from Red Bull. As much as they tried, nobody could differentiate between one caffein buzz or another, so the first to market had a huge advantage in field (which isn’t to say that the drinks don’t have detractors).

The real winner for any beverage, however, is when it becomes part of a popular mixed drink. Jack and Coke, rum and Coke, Seven and Seven, and now Red Bull and Vodka are part of our mixology.

Zygo, the morning vodka. With drinking and hard liquors back in fashion, nobody imagined it would take long for distillers to try to capitalize on Red Bull’s success. Enter Zygo, the “morning vodka.” I’m not sure what zygo means, but Google lists a lotta hits that aint vodka, including interferometers and augmentative communication devices.

Ken, a co-owner, appears to be a New Hampshire boy (he describes it as “north of Boston”), but the hooch is brewed from potatoes in Idaho. The 70-proof liquor boasts taurine, d-ribose, guarana and yerba mate among its energy enhancing additives. I was amused to find Ken working the drinking community with a post to ClubPlanet.com.

Posted February 14, 2004, by Casey
Categories: Kitchen, Style, Fashion and Food. Tags: alcohol, energy, energy drink, vodka, Zygo.

7 Comments

Comment by Ken on July 2, 2004 7:40 am
Check out the updated website at:

http://www.energyvodka.com

Come and holla.

Ken
Comment by Ken on October 8, 2004 5:57 am
How did you learn about Zygo in Japan?
Comment by camry on April 8, 2005 5:16 pm
i will love to see this
Comment by Smitty Smoov on June 21, 2006 9:34 pm
I’m a hardcore Zygo drinker and I just want you folks to know that!! Other Energy drinks aren’t worth the mention.
Comment by Fred on July 3, 2006 10:05 am
Other energy drinks aren’t worth the mention? Smitty, smitty, smitty… you must not know Reload !

I like Zygo as well though, good product, but if you want to try out a “old school” solid energy drink, check out Reload.

Keep up the energy on top guys…

[tags]energy drink, energy drinks, sports drink, sport drink[/tags]
Comment by chris nunley on January 30, 2008 1:59 pm
can i have 50 monsters for free
Comment by Seth morris on June 29, 2008 9:53 am
Iam a 17 yr. old body builder and would like to purchase a shirt with your logo on it. Would you have anything like that?

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