Why Superbowl Ads Matter
Last Saturday was the 20th anniversary of the Macintosh. Apple announced the Macintosh to about 90 million households in a 60 second ad during the superbowl. The ad, which has been lauded as one of the best ads ever and created “event marketing,” rocks. It was this theory of event marketing that lead advertisers to create ever larger, ever more expensive ad spots. And that’s when the ads during the Superbowl became the the main event for some viewers.
If you’re even mildly interested, follow the first link above to read the story, then be sure to watch the making-of video linked at the bottom of that page.
Apple hasn’t done much to celebrate the Mac’s birthday, but Apple will play a role in Pepsi’s superbowl ads which will promote Pepsi’s music give-away promotion in conjunction with Apple’s iTunes Music Store.
In case anybody was wondering, the only real point of this post is to highlight and link to http://www.isd.net/cmcalone/cine/1984.html where I was happy to read about the famous ad.
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[...] those who watch the ads as intently as the game, it’s hard not to think of Apple’s 1984 commercial. And from [...]